E.S.E Espresso Pods
E.S.E. (which stands for Easy Serving Espresso) is the technology being used to simplify the preparation of a good espresso using just a few simple actions, thanks to the adoption of the “serving” (individual pre-packed doses containing 7 grams of ground coffee that has been pressed and hermetically sealed between two fine layers of filter paper)....
This international industrial standard (the only “open” system available to the sector for espresso coffee prepared with paper pods) is indeed based upon the use of espresso machines and servings, of various brands and models, which are compatible with one another and available in a number of price ranges.
The notion of freedom of choice and guarantee of quality may be attained by simply finding and combining both E.S.E. trademarks: one being found on the espresso machine and the other being found on the servings. Standardising the technical and geometrical parameters of the paper pods and machine used has eliminated variables such as the difficulties that might be encountered in operating a machine, choosing the wrong blend of coffee, product wastage, wrong dosage and pressing, whilst therefore guaranteeing the qualitative consistency of the espresso made.
Applying the E.S.E. standard meets the needs of:
· the industry, which requires a single standard and is looking to open new markets
· the consumer, who requires transparency and freedom of choice in terms of brands and models in the various price ranges
The E.S.E. Easy Serving Espresso trademark on espresso coffee making machines and coffee packaging enables the consumer (and the distribution chain) to identify the compatibility between the two products and to be therefore reassured in their choice.
This is one of the reasons why the absolute majority of operators (comprising coffee roasters, espresso machine manufacturers and pod machine manufacturers) are moving towards the paper serving market: a market of enormous development potential that stir up interest among a growing number of operators in several countries.
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